Customer-Focused Organizations Content

 Customer Identification and Segmentation
- Internal customers
- External customers

Customer Relationship Management
- Customer needs
- Customer satisfaction and loyalty
- Basic customer service principles
- Multiple and diverse customer management

Customer-Focused Organizations Papers and Presentations
Customer-Focused Organizations Tools

Customer-Focused Organizations Links

  • American Marketing Association (AMA),

    Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™.  With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.

  • ASQ Service Quality Division

    The Service Quality Division has been part of ASQ since 1991. Members come from organizations or functional areas that primarily are service oriented or service focused. Most members are interested in better ways to deploy and integrate quality systems, principles, and techniques into their organizations.

  • Baldrige Performance Excellence Program (MBNQA)

    The Baldrige Program oversees the nation's only Presidential award for performance excellence while offering a wide array of award-winning products and services, including the world-renowned Baldrige Excellence Framework. We invite you to learn about the Baldrige community dedicated to helping organizations improve.

  • International Customer Service Association (ICSA)

    Our Mission is to advance, strengthen, and promote the industry of Professional Customer Service. We exist to assist individuals and organizations with their professional growth, development, and recognition, and to link service professionals world-wide.

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